Artists in Action
the Power of the PowerLess!
12 Dec. 2005

ARAI Shin-ichi (Japan)
"Viva! Globalisation-'Azinomoto'-"

ARAI said
In our primal school days (almost 40 years before) in Japan
We had school lunch with breads and powdered skimmed milk and some dishes. And I had eaten neither bread nor milk at my home. We ate rice and miso soup there. The bread was made by expired flour in USA as well as the powdered skimmed milk which are the food of livestock in United states. United states gov't sold them to Japan gov't. So we were familiar with bread and milk. Sometimes I asked my mother to buy bread and milk. But She said that they were too expensive to buy for us.

ARAI asked audience to dredge over him with powdered skimmed milk and flour.
And asked them to massage softly him with the items.

ARAI shouted "Viva! Globalisation"

Also I liked Coca-cola very much but I only could get it once or twice for the year. When our relatives visited us at new year or some festival, they gave me small money and I ran to buy Coca-cola. My parents asked me why I like Coca-cola taste like medicines and it is very expensive!

That day in TV spots every day sung "DEL MONTE tomato ketchup" song. So we children happily sung "DEL MONTE tomato ketchup" song without knowing wha is the ketchup. After I liked ketchup very much so every foods I used ketchup. But my parents never used it.
ARAI sung the "DEL MONTE tomato ketchup" song.

There was Azinomoto,flavor enhancer, on the kitchen table for cooking. Usually my family drag it almost all dishes.
And Aziomoto was said that makes people clever especialy for children.

My home town is very country side so 40 years before around my house were almost all rice field and some petolol station. But nowadays there are no rice fields but are McDonald's, Kentucky Fried Chicken, 24 hr open convenience store like "Seven-Eleven", and USA style road side restaurant.

Also our Japanese kitchen there are no Azinomoto now. but all food we buy from store exactly contain it already.

My father who died 3 years ago liked Kentucky Fried Chicken very much in his last years.
He also liked Japanese sake very much and drunk sake and ate Kentucky Fried Chicken.
He drunk sake with Kentucky Fried Chicken.

Now my mother lives alone in my home town. She told me that she sometimes dose not like to make her meal so she buy breads and milk at convenience store "Seven-Eleven" for her lonely dinner.

ARAI shouted "Viva! Globalisation"

ARAI Shin-ichi (Japan)
"Viva! Globalisation-'Azinomoto'-"